Date: Thursday, February 24, 2005
Time: 10am Pacific/1pm Eastern
Duration: 1 hour

Encounter Seminar: Run the Marketing Marathon

Put on your track shoes and get ready for Marathon Marketing, the New Marketing Paradigm for the 21st Century.

Most businesses are aware that the marketing world has, and is, changing. Most are not aware of how quickly this change is taking place and how drastically these changes will affect their business.

In one hour, you will learn more about the changes that are impacting your business today and will have a greater impact on your business tomorrow. More importantly, you'll learn how to deal with these changes and actually turn them into a competitive advantage.

Join Barry Carbaugh, President of Barry Group, as he shares his strategy for running the Marketing Marathon and answers these important questions:

• How has the marketing climate changed for the worse?
• How do these changes affect your business?
• What can your business do to adjust to this new marketing landscape?
• Does the new marketing climate create opportunities?
• How can you get started?

About our speaker: Barry Carbaugh

Barry Carbaugh is the founder of Barry Group, a full service strategic communications agency.  Barry Group has expertise in two areas of marketing: competitive differentiation and attitude, and perception change initiatives. Bary is a 31 year veteran of the advertising and marketing industry. He has unique insights into how businesses can deal with a hyper-changing business environment.

Prior to starting Barry Group in 1985, his career included positions in marketing management and sales promotion in manufacturing as well as sales, sales management and general management positions in radio media.

Barry has always emphasized the need for strong brands and was instrumental in development of Barry Group's breakthrough process for brand development titled InSight Brand Development. This approach helps organizations identify the unique benefits and feelings they deliver to their customers and then communicates this identity in a way that cuts through today's communication overload.

Carbaugh works with clients to establish proactive, constantly evolving strategic marketing and communications plans that reliably deliver success in an ever more challenging environment. Over the years he has built a top-notch team of communications professionals who implement his strategies through all forms of advertising, public relations, and interactive communication. Barry holds a bachelor's of science in psychology.

www.encounter.net

1.800.290.5900